True Impact Ai

Last updated: 28 April 2026

This Privacy Policy explains how True Impact Ai Ltd (“we”, “us”, “our”) collects, uses, and protects information about you when you visit true-impact.ai or interact with our services. We are the data controller for personal data we collect through this site.

1. Who we are

True Impact Ai Ltd is a UK-registered consultancy helping manufacturing SMEs identify and reduce the cost of manual processes.

Contact: hello@true-impact.ai

2. What we collect

  • Information you give us: name, email, company, role, and any details you submit through the Hidden Cost Calculator, Ai Readiness Audit, contact form, or booking links.
  • Automatic information: IP address, browser type, pages visited, referrer, device type, time on page — collected via Google Analytics 4 only after you accept analytics cookies.
  • Cookies: see our Cookie Policy for the full list.

3. Why we use it

  • To respond to enquiries and deliver services you’ve requested.
  • To provide the calculator results, audit results, and follow-up materials.
  • To improve the website and understand which content is useful.
  • To send relevant updates if you’ve opted in.

We rely on the following lawful bases under UK GDPR:

  • Consent — for analytics cookies and marketing communications.
  • Legitimate interest — for responding to enquiries and improving our services.
  • Contract — where you’ve engaged us for paid services.

5. Who we share it with

We use the following third-party processors:

  • WordPress.com (Automattic Inc.) — website hosting
  • Google LLC — Analytics, Tag Manager, Search Console
  • Cal.com — booking management
  • Resend — transactional email delivery
  • Supabase — lead data storage

We do not sell your data. We do not share it with anyone other than the processors above and only as needed to provide the service.

6. International transfers

Some of our processors are based outside the UK. Where this is the case, we rely on UK-approved transfer mechanisms (UK IDTA, EU Standard Contractual Clauses with the UK addendum, or adequacy decisions).

7. How long we keep it

  • Lead enquiries: up to 24 months from last contact.
  • Client records: 7 years from end of engagement (UK statutory requirement).
  • Analytics data: 14 months in Google Analytics 4 (default).

8. Your rights

Under UK GDPR you have the right to access, correct, delete, restrict, or object to our use of your personal data, and to data portability. To exercise any of these, email hello@true-impact.ai.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

9. Security

We use industry-standard measures to protect your data, including TLS encryption in transit, access controls, and trusted infrastructure providers. No method of transmission is 100% secure, but we take all reasonable steps to protect your information.

10. Changes to this policy

We may update this policy from time to time. The “Last updated” date at the top will reflect the most recent revision. Significant changes will be flagged on the homepage.

11. Contact

Questions about this policy or your data: hello@true-impact.ai