Meet Ashley Moscrop.
True Impact Ai is a done-for-you Ai automation consultancy for UK manufacturing SMEs with 20–100 staff. We walk your floor, put a £ figure on what your manual processes are costing you, then build and deliver the fix. Scope and price agreed in writing before any build begins.
Factory floor first. Ai second.
Ashley Moscrop is the founder of True Impact Ai Ltd. He has spent 24 years in UK manufacturing, fixing real operational problems on factory floors.
Those years taught him something simple. Operators aren’t short on ideas. They’re short on time, technical resource, and confidence that any new tool will actually work for their specific operation.
So True Impact Ai was built differently. We walk your floor, map your processes, calculate the cost of each inefficiency, and build your Ai Roadmap — all in a single Business Walk.
When you book a Discovery Call, you talk to Ashley. Every enquiry gets a personal reply within one working day.
- Role: Founder, True Impact Ai Ltd
- Based: United Kingdom
- Works with: UK manufacturing SMEs, 20–100 staff
- Email: hello@true-impact.ai
- LinkedIn: Ashley Moscrop
Ai should be practical, measurable and human-first.
Most UK manufacturers we speak to have been burned before. A software project that went over budget. An ERP rollout that underdelivered. A consultant who left a slide deck.
So scepticism is the default. It should be.
True Impact Ai exists to turn Ai from buzzword to business results. Real delivery. Measurable ROI. Human-first adoption.
- Practical. We work with what you already run — Excel, your ERP, your existing software. No new systems. No migrations.
- Measurable. Before we propose a single build, we put a £ figure on what each manual process is costing you.
- Human-first. Your team gets their time back. The Ai takes the repetitive work, not the jobs.
Four steps. Every one scoped and priced before you commit.
Free · 30 min
Discovery Call
A 30-minute conversation about your operation and where the pain is. Not a pitch. We find out together whether a Business Walk makes sense.
£997
Business Walk (£997)
On-site or virtual. We walk your floor, map your manual processes, and calculate the annual cost of each one. You get your Ai Roadmap.
The guarantee: full refund if we find no Ai opportunity with clear ROI. If you go ahead with a Quick Win within 14 days, the £997 is credited against it.
Price fixed before build
Quick Win Sprint
Your first Ai project, taken from your Ai Roadmap. Scope and price agreed in writing before any build begins. Up and live in 30 days.
The guarantee: if we don’t deliver the functional deliverable we scoped, we work free until we do — or full refund. Your choice.
30-day rolling
Ai Transformation Programme
The rest of your Ai Roadmap, delivered as a structured programme. 30-day rolling, cancel any month. Prefer to take it project by project? You can.
You provide access and context. We handle everything. Read the full guarantee →
Two UK factories. Real numbers.
£14,000+ a year saved. Material waste cut from 12% to 4%. 10+ hours a week freed. A month-long cutting optimisation process now takes minutes.
Read the case study →£30,000–£37,500 a year recovered. Production planning cut from 8 hours a day to under 2 — a 75% time saving.
Read the case study →“What used to take us a full month now takes minutes — and the optimisation cut our material waste by 8%.”
Three guides. Read before you call.
Where the money goes. How manual processes cost a UK factory £50,000–£100,000 a year, and how to put your own £ figure on it.
The hidden cost of manual processes →What to fix first. Three filters for choosing the one process worth automating before any other.
Your first process automation →What it costs. Every line of the year-one spend, and what you should never be charged for.
What Ai automation costs a UK SME →Talk to Ashley.
30 minutes. Free.
A Discovery Call is a 30-minute conversation about your operation — not a sales pitch. If a Business Walk isn’t the right next step, we’ll say so.